"You're Not You When You're Hungry"
A group of advertisements that stick out to me are the Snickers brands “You’re not you when you’re hungry” commercials. When I thought of these commercials I looked up a few and instantly remembered the commercial of Betty White playing football. This commercial is 10 years old but I can still remember it so clearly. In the commercial a group of men are playing football. Betty White gets hit and is told she is not playing like she normally does. She then eats a Snickers and transforms into Mike, a 20 something male. The repetitive slogan that this brand has used for years has impacted how I remember these ads. When thinking of the slogan “You’re not you when you’re hungry” I believe that semantic memories are playing a large role in remembering this. The temporal lobe is in charge of these semantic memories which are made up by concept cells. My temporal lobe is also playing a role in remembering the consistent themes of these Snickers commercials. For example, the ads usually have a person who is irritable and not fitting into a situation. He or she then eats a Snickers and transforms back into his/her body. My temporal lobe has allowed me to remember these themes and expect what is coming next. Another part of the human nervous system that is playing a role is arousal. These commercials remind me of when I am hungry and irritable but then I eat, calm down, and get in a better mood. When I am hungry and looking for food, my body is in a state of arousal and certain neurotransmitters are firing. These neurotransmitters then communicate with my brain and increase my state of arousal until I eat something. This process of being irritable until eating is something I can relate to.
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